Jun 13, 2018: "For too long, pharmacists—especially those in community-based pharmacy settings—have viewed themselves and have been by viewed by others in the health care system as 'retailers.' We need to break away from this perception and create new expectations from patients, payers, and other health care providers that pharmacists are an essential part of the health care team with responsibility and expertise in medication optimization services."

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Pharmacists must change their focus from being purveyors of products to patient care providers