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Industry News

Patient Engagement Advice? Expect Irrationality

Oct 02, 2015: Keeping patients engaged means interacting with them in targeted doses that lightly prod the patient forward. Bombarding them with reminders or information won't do the trick; nor will shaming them or blaming them. And when one method of engagement fades over time, find a new way to stay in touch or motivate them.

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"If people would act rationally, they'd do things to improve their health – but people don't always act rationally"